News for Prescott AZ -

Monday, September 30, 2013

Inside Lending Newsletter From Theron Wall


Inside Lending from Theron Wall

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Theron Wall

Theron Wall
Sr. Mortgage Consultant
3767 Karicio Lane, Ste B
Prescott, AZ 86303
Office: 928.445.8730
Fax: 928.445.1065
Cell: 928.533.7473

Wallick & Volk Mortgage

For the week of September 30, 2013 – Vol. 11, Issue 39


>> Market Update

QUOTE OF THE WEEK... "What is harder than rock, or softer than water? Yet soft water hollows out hard rock. Persevere." --Ovid, Roman poet 

... The Latin bard offers good advice in the wake of last Thursday's Pending Home Sales, down 1.6% for August. Observers said rising interest rates were partially to blame for the dip in this measure of contracts signed but not yet closed on existing homes. But national average mortgage rates have dropped the last two weeks with the Fed's announcement it would continue buying mortgage bonds, which should boost bond prices and keep rates low. Also helping us persevere is the fact Pending Home Sales are still up 5.8% for the year.

Further encouragement came from single-family New Home Sales, up 7.9% in August and 12.6% year-over-year. They're now at a 421,000 annual rate, not where they need to be, but rebounding strongly. There were also signs of continued success for home prices. The S&P/Case-Shiller 20-city home price index was up 0.62% in July, its 18th consecutive monthly gain, with all 20 metros ahead. Its 12.39% annual gain was its biggest since early 2006. The FHFA price index of homes financed with conforming loans was up 1% in July, also gaining 18 months in a row, and up 8.8% annually.

... Understand your customers. When you know their wants and needs top to bottom, you can focus on giving them exactly what they want in a way no one else can.

>> Review of Last Week

WATCHING THE BUDGET...  All week, the budget battle in Washington loomed large over Wall Street. The lack of progress, with the deadline for an agreement just days away, kept investors cautious, sending the Dow and the S&P 500 indexes down for the first time in four weeks, although the tech-heavy Nasdaq showed a miniscule gain. The Senate did pass a bill to avoid government shutdown, but as of Friday, it still needed House approval. The U.S. will also hit its borrowing limit on October 17 unless the debt ceiling is raised. With all this going on, economic data held little sway.

That data, as usual, was mixed. Durable Goods Orders were up 0.1% for August, following their drop in July. New Home Sales were up in August but Pending Home Sales were off. The Commerce Department left Q2 GDP, Third Estimate, unchanged, at an underwhelming 2.5% annual growth rate. The Fed's favorite inflation measure, the Core PCE Price index, was up 0.2% in August and well within the Fed's target range, up just 1.2% for the year. But Michigan Consumer Sentiment for September fell to its lowest final reading in five months. 

The week ended with the Dow down 1.2%, to 15258; the S&P 500 down 1.1%, to 1692; but the Nasdaq was up 0.2%, to 3782.

The ongoing Washington budget wrangling drove many investors to the safe haven of bonds and prices continued to rise. The FNMA 3.5% bond we watch ended the week up 1.03, to $101.24. National average mortgage rates fell again in Freddie Mac's Primary Mortgage Market Survey for the week ending September 26. Their chief economist commented, "These low rates should somewhat offset the house price gains... and keep housing affordability elevated." Remember, mortgage rates can be extremely volatile, so check with your mortgage professional for up to the minute information.

...  A recent survey by a consumer financial services company reported that the majority of Americans, 55%, are confident that home prices will increase over the next 12 months.

>> This Week's Forecast

MANUFACTURING, JOBS GROPE FORWARD... The continuing story of an economy that's growing but oh so slowly should continue to be told this week. We'll see two key reads on manufacturing in September, the national ISM Index and the Chicago PMI for the Midwest. Both are forecast just over 50, indicating expansion. The ISM Services index is also expected to come in with a growth number, although slightly below August's.

The first Friday of the month will feature, as always, the prior month's Employment Report. September Nonfarm Payrolls are predicted to be up a little, although well under 200,000 per month. This should not budge the Unemployment Rate, still above the Fed's 6.5% target.

>> The Week's Economic Indicator Calendar

Weaker than expected economic data tends to send bond prices up and interest rates down, while positive data points to lower bond prices and rising loan rates.

Economic Calendar for the Week of Sep 30 – Oct 4


Time (ET)






Sep 30


Chicago PMI





Oct 1


ISM Index





Oct 2


Crude Inventories





Oct 3


Initial Unemployment Claims





Oct 3


Continuing Unemployment Claims





Oct 3


ISM Services





Oct 4


Average Workweek





Oct 4


Hourly Earnings





Oct 4


Nonfarm Payrolls





Oct 4


Unemployment Rate






>> Federal Reserve Watch   

Forecasting Federal Reserve policy changes in coming months... No one expects a hike in the Fed Funds Rate until well after it ceases its bond buying. As the Fed hasn't even begun to taper that program, economists now expect a super low Funds Rate through much of 2014. Note: In the lower chart, a 1% probability of change is a 99% certainty the rate will stay the same.

Current Fed Funds Rate: 0%–0.25%

After FOMC meeting on:


Oct 30


Dec 18


Jan 29


Probability of change from current policy:

After FOMC meeting on:


Oct 30


Dec 18


Jan 29


This e-mail is an advertisement for Theron Wall. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice, or a commitment to lend. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. The material contained in this message is the property of Wallick & Volk Mortgage and cannot be reproduced for any use without prior written consent. It is designed for real estate and other financial professionals only. The material does not represent the opinion of Wallick & Volk Mortgage. BK 0018295 NMLS #256412

Equal Housing Lender



Thursday, September 26, 2013

Prescott Office of Tourism - October 2013 Newsletter

Prescott Office of Tourism Newsletter
October 2013

Follow Us

Smokey Joe's Cafe
October 12 at 7:30 pm
Yavapai College
Performing Arts Center
 Don't miss the Prescott premiere of this worldwide performance phenomenon that rocked Broadway for a solid five years.
With nearly 40 of the greatest songs ever recorded, like Hound Dog, Love Potion #9Yakety Yak, Charlie Brown, and Jailhouse Rock, Smokey Joe's CafĂ© will have you clapping, singing and on your feet
 with joy and nostalgia.
Pre-Show Dinner Available for this Performance. Visit or
 call the box office 928-776-2000 to make reservations. 

  October 19  9 am - 5 pm
Heritge Park Zoological Sancturary Prescott

Featuring animal encounters, interpretive games, special animal feedings, shows and well as interpretive games and crafts provided by ZooTeens.
Visit for additional information. 

Dustbowl Revival
at the Highlands Center for Natural History
October 20 2:00 p.m.

"Americana swing so fun I went back to see them  again the next day."
 -- Rob Sheffield, ROLLING STONE

The Dustbowl Revival, a Venice, California-based collective that merges old school bluegrass, gospel, jug-band, swamp blues and the hot swing of the 1930's to form a spicy roots cocktail, comes to The Highlands Center for a very special afternoon concert celebrating the Folk Sessions 10 years. Known for their inspired live sets, the Dustbowl Revival boldly brings together many styles of traditional American music.
For additional information, visit

The Phoenix Symphony
in Prescott
2013-2014 Concert Season
October 27

Yavapai College Performing
 Arts Center
 Enjoy Berlioz, Beethoven and Strause conducted by Thomas Wilkins.  During his conducting career, Wilkins has been featured with orchestras throughout the United States, including the Dallas Symphony, Cleveland Orchestra, Buffalo Philharmonic, Houston Symphony and the National Symphony in Washington, D.C.
Wilkins is also a frequent guest conductor of the Baltimore Symphony, the New Jersey Symphony, the Indianapolis Symphony and the Philadelphia Orchestra. Recently he debuted with the Utah Symphony, the Los Angeles Philharmonic and the Rochester (NY) and Rhode Island Philharmonic Orchestras.  
To purchase tickets and for information on additional performances, go to

Yesterday Once More
Tribute to The Carpenters
October 27  7 pm
Historic Elks Opera House

Yesterday Once More is a stunning tribute to The Carpenters, the biggest-selling group of the 70s. Karen and Richard's melodic pop produced a record-breaking run of hits on the American Top 40 and Adult Contemporary charts. Their catalogue includes CLOSE TO YOU, RAINY DAYS AND MONDAYS, GOODBYE TO LOVE, YESTERDAY ONCE MORE
and many others. 
Yesterday Once More features the amazing vocals of Anne Davies and her uncanny likeness to Karen's angelic voice. Here's an opportunity to re-live your own yesterday once more. Experience the music, memories and amazing talents of Karen and Richard Carpenter in the TAD production, Yesterday Once More.
For more information, please visit

 Following is a sample of events taking place in Prescott during the coming month. For a more comprehensive calendar of events, as well as information about lodging, dining, outdoor adventure, shopping and more, please visit our website at

35th Annual Folk Music Festival
October 5-6  10 am-5 pm
Sharlot Hall Museum
415 W. Gurley St., Prescott

Sharlot Hall Museum's 35th annual Folk Music Festival is Arizona's oldest such gathering, featuring an amazing array of top folk-music talent performing on multiple stages, complemented by workshops and impromptu jam sessions throughout the shade-covered museum grounds. For more information, call 928-445-3122 or visit

Dogtoberfest &
Pet Adopt-a-thon
October 6  10 am - 4 pm
Courthouse Plaza 
Downtown Prescott

All day demonstrations, training classes, caricature drawings, dog adoptions, canine good citizenship certification, t-shirts to bling for you and your pet, low-cost micro chipping & vaccinations, pet photos, pet tags and more.  Meet with over 30 non-profits and dog rescue organizations. 

Contests with great prizes ($10 entry fee, additional entries $5).  All entries receive a Dogtoberfest tote bag!

Be sure to wag on over to the Doggie Pit Stop to Rotate the Tread (Nail Trims), Degreasing (Ear Cleanings), and Air Pressure Check (Pet Weigh).

Guaranteed a doggone great time for all!  For more information, call Becky Karcie 928-777-1349.

Shakespeare's Hamlet 
October 11 at 7:30 p.m.
Yavapai College Performing Arts Center Prescott

Enjoy an evening of Shakespeare, presented by one of the world's finest theatrical ensembles.

Founded in 1972 by legendary producer/director/actor John Houseman and current Producing Director Margot Harley with members of the first graduating class of Juilliard's Drama Division, The Acting Company has performed 137 productions for over 3 million people in 48 states and ten foreign countries. The Company has given a generation of actors the opportunity to master their craft. Alumni members include Kevin Kline, Patti LuPone, David Ogden Stiers.

"The Acting Company endures as the major touring classical theater in the United States."
  - The New York Times

Pre-Show Dinner Available for this Performance.  Call the Box Office 928-776-2000 to make reservations. 

22nd Annual Fall Fest in the Park
October 12-13  9 am - 4 pm
Courthouse Plaza, Downtown Prescott

Arts & Crafts Show with over 100 vendors including fine art, jewelry, food and much more. Enjoy the show under the cool American Elm trees around The Historic Courthouse Plaza.
For more information, call 928-445-2000 or visit 

Prescott's Great Outdoors 
Festival & Expo
October 12-13 9 am - 5 pm
Watson Lake Park
Come see and enjoy the many outdoor and water-based recreational opportunities, organizations, retailers, equipment, and resources in the Prescott area.  Check out the latest equipment for enjoying the outdoors at the Expo and Festival!

Prescott's Great Outdoors is a family-oriented event with music, food, vendors, clinics and demonstrations, recreational activities, and displays.
For additional information, please contact City of Prescott Parks & Recreation at 928-777-1590.

Teresa Joy
October 12   7 pm
Historic Elk's Opera House 

Esteban is one of the few remaining classically trained students of Master Andres Segovia, the Father of the Guitar. And all the while during his studies in Spain, Esteban immersed himself in the local flamenco clubs. From his experience he creates a truly unique style that has brought him accolades from around the world. 

Esteban's passion and explosive style of playing is a must see live, and accompanied by his daughter, violinist Teresa Joy, they weave a beautiful mosaic of music from their hearts to yours. Each performance is a truly unique experience, and can never be duplicated. From classical, to the golden age of rock n roll, you will be transported on a musical journey that will enliven the spirit.

For more information, call 928-777-1370 or visit


Monday, September 23, 2013

What Do Buyers Want to Pay for Your Home?










What Do Buyers Want to Pay for Your Home?

article 1 image

If you're
selling your home, you'll have a very personal perspective on what it's worth. You'll remember all the hours you put into making the backyard flower garden beautiful, or the work you put into renovating the basement, or the money you spent on installing new hardwood floors in the livingroom and hallways.

It's natural to want these improvements factored into the asking price.

However, potential buyers don't have that same perspective.

Although they may appreciate the improvements made to the home, buyers will only be interested in paying current market value for your property. That's the price for which comparable homes with comparable features are currently selling in your area.

Buyers don't see all the hours you spent on improvements and renovations.

What they see, instead, are the final features: the hardwood floors, the freshly painted bedrooms, the sparkling new master ensuite. Features like these will certainly help sell your home faster and for the best price — but that price will likely be close to the current market value.

Now, it's tempting to try to set a list price high above the current market value in the hopes that some buyer will appreciate all the time and money put into the property. But that strategy rarely, if ever, works. In most cases, pricing your home higher than comparable properties on the market only discourages potential buyers from viewing it.

Buyers expect to pay market price.

The good news is that the current market value of your home may be a lot higher than you think.

The only way to know for sure is to have an experienced REALTOR® look at it and provide you with an estimate.

Want to find out the current market value of your home? Call today.


Don't Speak Too Soon

article 2 image

If you get an offer for your property that you consider too low, resist the urge to react in a negative way. It's normal to feel disappointed, or even insulted. Just try not to show it.

Why? Because even a low offer signals, at the very least, interest. That means the other party might still consider a higher counter offer. And, they'll be much more receptive to that counter offer if the atmosphere is positive.


Are You Adequately Insured?

article 3 image

With so much news about hurricanes, wildfires, tornadoes and floods, we are becoming more and more aware of the unpredictable power of nature, and the indisputable importance of insurance.

Although we may forget about our home insurance policy for extended periods of time, we should examine it carefully at least once a year, in case we need to make an unexpected claim. It's also a good idea to keep a photographic and/or videotape record of valuables (with copies saved off premises) to more accurately estimate the cost to replace important possessions, including:

  • Furnishings and equipment
  • Technical hardware, software and accessories
  • Possessions, including books, art, antiques
  • Documents and business materials
  • Personal mementos, hobby equipment, tools, etc.
  • Loss of time and/or revenue (for self-employed home office or small business)

Insurance should serve the purpose of providing good value while protecting material goods and looking after family needs. To prevent irreplaceable loss and enormous disappointment, investigate the details of your policy today, and make sure you fully understand the fine print.


notable, quotable... quotes!



"You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile."

Brian Tracy


"Courage is not the absence of fear, but rather the judgment that something else is more important than fear."

Ambrose Redmoon


"Never let your memories be greater than your dreams."

Doug Ivester




Friday, September 20, 2013

Not enough site traffic. Could be due to Google update?


I've noticed that your website, which could be a major source of revenue for your organization, is not getting enough search engine traffic. It does not show up within TOP 20 rankings on Google, for some of your most popular keywords. Your competitors are outperforming you. I also tried to look for your business on various Social media sites and really couldn't find much else about you.

Over the last 12 months GOOGLE has placed so much importance on Content Creation & Social Media Performance that if your business isn't creating valuable content or even visible across Social media platforms. That leaves bleak chances of your site being seen on any search engine for keywords or getting referral traffic through other Social platforms.

With a solid plan and strategy I honestly believe I can help get your website ranking higher on GOOGLE and getting customers to interact with your business on Social Media to really build your brand.

Obviously, we are not the only Search marketing firm that provides this service, but I assure that the quality of work we do, is not matched by anyone else in our peer group.

We look forward to hear from you soon.

Yours sincerely,
Jamie Smith
Sales Advisor

P.S: - As part of our marketing strategy we have not used our corporate email to send this mailer to you. You can learn about us and other details in subsequent communications. If you are not the person who is responsible for monitoring the flow of visitors to your website, please forward this to the right person. Thank you.

Disclaimer: The CAN-SPAM Act of 2003 establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask mailers to stop spamming them. The above mail is in accordance to the Can Spam act of 2003: There are no deceptive subject lines and is a manual process through our efforts on World Wide Web. If you do not wish to receive any further communications of this type, send an e-mail to this address: with reference: REMOVE.

Wednesday, September 18, 2013

Wealthy Pick Real Estate Over the Stock Market

Wealthy Pick Real Estate Over the Stock Market

Posted: 18 Sep 2013 04:00 AM PDT

luxury deck

We are taught from birth that the quickest way to achieve a goal is to seek out those who have already accomplished the goal and do what they do. Interested in creating wealth? It seems the wealthy trust real estate as an investment before even the stock market.

A recent survey revealed that 75 percent of luxury homebuyers believe homeownership is a more sound investment than the stock market. The study also reported 57 percent of employed luxury homeowners believe homeownership is a bigger indicator of success than their job or title.

Want to join the wealthy? Invest in real estate.




Increasing Home Value


The Bergamini Group

Realty Executives Northern Arizona

Featured Articles





Increasing Your Home's Value

Like most Americans, your home is probably your single largest investment. While the value of your home is largely determined by such things as location, size, condition and amenities, there are still steps you can take to maximize its worth.

First, you need to evaluate your plans carefully if you're improving your home to put it on the market. Cutting corners could hurt rather than help your prospects, but you don't want to go overboard either. Your home's value should be no more than 20% above the average. That means a $10,000 kitchen improvement project might be a better idea than a $10,000 hot tub, especially if no other homes in your area have hot tubs.

In other words, it's best to keep changes simple.

Here's a list of remodeled projects that buyers are likely to find valuable:

Add a bedroom: Three- and four-bedroom homes are most desirable.

Install a master bathroom: When a bedroom has a bathroom, it means extra value.

Install a new shower: A new shower says a modern home.

Change your fixtures: Get a faucet that adds a decorative element to the bathroom.

Re-grout the tile: If the tiles are in good shape a new grouting does wonders.

Install new kitchen cabinets: Even just a paint job and some new handles will give your cabinets a fresh look.

Improve functionality: If you've got the space, an island is the way to go. New appliances make a difference too.

Expose the floors: Remove old carpet and show off the original floor. If you don't have hardwood floors, consider new carpeting.

Install new doors: Doors set off a room and make a great difference.

Paint the interior: A new paint job speaks volumes. Good colors to use are white, off-white, and a light yellow.

Add new light fixtures: Replace any that are damaged or out-of-style.

Add a fireplace: Even if you don't plan on using it much, it adds great value.

Take advantage of unused or underused space: If you can convert a basement or attic into a useful room, do it.

Landscape: A few strategically located plants and a neat-looking yard will impress.

Add a deck: It's a great use of exterior space because it increases your total entertainment area.

Dress up your porch and entrance: A freshly painted door with a new door handle can make a great first impression.

Replace the windows: New windows not only give your home a new look, they can also lower your energy bill.

Remember, when it comes to your home, it's important to keep pace with your neighbors. Don't let your home become the most expensive on the block - but don't fall behind either. This is a case where it's best to be right in the middle!

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Quick Home Improvements
(Even You Can Do!)


  • Sweep all walkways and sidewalks.
  • Remove newspapers, bikes and toys.
  • Park extra cars away from the property.
  • Trim back the shrubs.
  • Clean windows and window coverings.
  • Keep pet areas clean.
  • Make sure roof and gutters are in good condition.
  • Mow the lawn more frequently and plant flowers.


  • Kitchen and bathroom should shine.
  • Put dishes away.
  • Clean and/or vacuum carpets and rugs.
  • Place fresh flowers in the main rooms.
  • Make beds and put all clothes away.
  • Open drapes and turn on lights for a brighter feel.
  • Straighten closets.

Back to the Top


Trivia Block

The Trivia Block

What building was under continous construction the longest?

The Winchester "Mystery" House in San Jose, California was under construction for 38 years.

Back to the Top

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Realty Executives Northern Arizona | 503 E. Gurley | Prescott | AZ | 86301

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